Lacey O. is Now LIVE + LAUNCHED on Squarespace!

Lacey O | New Squarespace Website Launch!

As you can see just from the photo above, this is an absolute EPIC brand + website launch from Kelsey at Honey Side Up Creative and I for Lacey O. 

It's not often that I have the opportunity to meet my clients in person. But, I was lucky enough to have the opportunity to meet Lacey in-person in March! When Kelsey and I finally met in person (read more about that on The Rising Tide Society!), I had the wonderful opportunity to be welcomed with open arms to my first TuesdaysTogether meeting in Oceanside, CA. This ended up being one of Lacey's last meetings with this awesome group of people, as she was headed out to move to Washington D.C. come June! Talk about fate, right? ;)

It was there that I had the opportunity to meet Lacey in person; just one short day after I met Kelsey for the first time in California. While we didn't have an opportunity to talk much about branding + website design in-person, I knew from the minute we met that her brand would be much different than other brands we've designed in the past. This brand would be fierce, chic, and one that would make jaws drop

As Kelsey began working through Lacey's brand a few weeks later, I was floored as she pieced it all together. The colors and patterns that Lacey chose for her aesthetic were bold, yet chic. Classy, yet show-stopping. Between the aesthetic and knowing Lacey's gorgeous portfolio, I knew that this website had to be different. It had to be one that people would go, "Wait.. THAT'S Squarespace!?"

I'm so lucky and honored to have designed this website for this epic #bossbabe. It was challenging for me in all the best ways, in that I took my expertise in custom coding to a level that I never thought would be possible. It took me out of my comfort zone, allowing me to grow as a creative business owner. And, the best part?! It showcases the true brand of all that is Lacey O. 

SQUARESPACE DESIGN WORK DETAILS

  • Website: Lacey O. 
  • Template Chosen:  Fulton
  • Why This Template:  We actually started with this template, then knocked it to developer mode to add some custom features in it for Lacey! We love the full-width feel of this template and it really gave us a good starting point.
  • Custom CSS Coding:  Can I say we custom coded everything? Because it was pretty damn close! Seeing this brand come to life is code is absolutely EPIC. Here are a few of the long list of items that were custom coded:  Pattern at the top of the header, pattern inside the navigation, hover-over color in the navigation, transition speed of the gallery, custom fonts installed, custom border around three images on the home page, pattern in the footer of the website. And mobile has a whole set of separate coding!
  • Fonts Chosen:  Crystal Sky and Playfair Display

Lacey - Thank you from the bottom of my heart for challenging me in the best ways. You've made me grow not just as a designer, but as a business owner. Chatting with you over the last few weeks has been something I've truly loved. The fact that we've been able to launch this epic brand and website for you makes me SO incredibly happy. Thank you for trusting us to use our creative eye to bring everything to life here for you. We couldn't be more excited to have worked with you and to put your brand in our portfolios!


Boss Babe Essentials Giveaway!

To celebrate the fabulous brand + website launch for Lacey, Kelsey and I teamed up with Lacey to create this epic giveaway fit for any badass boss babe! Each of us chose an item that we feel is essential to have in your office, whether you work full-time from home, are slaying your side hustle, or anything in between!

WHAT YOU'LL WIN: a @shopbando 17-month agenda , a @livequotable mug to get you feeling fierce with that morning cup of joe (or tea!), and a @katespadeny stationery kit! Each of these fantastic gifts will be awarded to a separate winner, so you have THREE chances to win!!

HOW TO ENTER: You must be following all three of our accounts on Instagram (@homesweethyatt, @honeysideup, @laceyophotography), and tag a fierce friend in the comments on one of our photos! Three winners will be announced this Friday, August 4. Good luck! 🍀 (Instagram is not sponsoring or administering this contest.)


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Marion Moss Floral Design is Now LIVE + LAUNCHED on Squarespace!

Marion Moss Floral Design | New Squarespace Website Launch!

We are so excited to launch the new brand + website (alongside Kelsey at Honey Side Up Creative!) for Susan Kelly at Marion Moss Floral Design!

I vividly remember the day that Kelsey and I hopped on the phone with Susan and "met" her for the first time. We heard all about her story (which you can find on her blog here) and how it was finally time to transform her business to her new brand of Marion Moss Floral Design. When we got off the phone with Susan, Kelsey and I called each other and both said how we wanted nothing more than to be a part of this incredible journey with Susan. We learned not just about her business to-date, but also about how her life transitioned and specifically about a workshop she attended called The Making Things Happen Intensive that changed her mindset on everything. 

"This image was clearly percolating in my brain because one day I simply woke up in my beloved Palo Alto home and thought – what am I waiting for? I can do this NOW. " - Susan Kelly, Marion Moss Floral Design

And, she did. We are so completely honored to have been a part of this new adventure with Susan. Her phone calls and emails always made us smile and her new brand is spot on with her tagline:  Inspired by nature, designed with love.

One of my favorite parts of her website? The fact that she brought in her brand voice in a way that makes it truly feel like you know Susan before even talking to her. From her beautiful About Page, to her personal blog posts, and the fact that she named her blog, "Ranchette Life". It doesn't get any better than that!

SQUARESPACE DESIGN WORK DETAILS

  • Website: Marion Moss
  • Template Chosen: Hyde
  • Why This Template:  This is actually a newer template from Squarespace and one I've wanted to try out for awhile! I absolutely loved the flexibility with it, especially to add elements to the header/footer. 
  • Custom CSS Coding:  Yes! We custom installed a few fonts, got rid of a few footer blocks, added a border to the navigation, and added the custom fonts to various elements on the website.
  • Fonts Chosen:  Renata, Imprint, and Times

Susan - Thank you from the bottom of our hearts for allowing us to be a part of this journey with you. From the minute we chatted with you over the phone, we knew it was an instant connection and we wanted to badly to be a part of this. You were so incredible to work with and we're so excited to see the places Marion Moss goes! xoxoxo.


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Five Key Areas on Your Website to Showcase Your Branding

Five Key Areas on Your Website to Showcase Your Branding | Home Sweet Hyatt Studios

If you're not familiar with what a brand is (it's more than just a logo and pretty colors!), make sure to download our FREE WORKBOOK called, "WTF is Branding!?" where we share our seven key elements to a successful brand.

Whether you branded yourself, you had the help of hiring other creative business owners, or a mix of both, it's important to make sure you're showcasing various elements of your brand on your website. This means using the same fonts identified at that time (2-3 max), consistent styles of those fonts (don't go crazy with the bold/italicize, various sizes), exact colors identified during branding, and any other aesthetic elements.

While the aesthetic of your brand is important, there is more to your brand than just that. 

Attracting your ideal clients and making sure your client experience is smooth sailing is key and especially well-represented on your website. Your voice being used throughout your website is incredibly important. Make sure your clients know it's YOU even before the aesthetic comes in to play, simply because they recognize your voice through your website copy. Talk on your website like you'd talk to your clients in person.

Have you ever heard about when one of your senses is taken away, your other senses strengthen to accommodate? Do an exercise with me today and do that same thing for your brand. Take away your voice in your copy; will people recognize it's YOU by the aesthetic? Now, take away your aesthetic; will those people still recognize you by the voice in your copy?

Now, let's chat about where your brand can be REALLY showcased on your website. 

1.  Add a Newsletter Block - Have a freebie or looking to grow your mailing list for future promotions and launches? It's a great way to build confidence in your business to your prospective clients! Add a newsletter block on your website to captured those email addresses! Make sure the wording is swapped out to reflect your voice and add some color to the block. More specifically, use an exact color from your color palette for your brand. Here's an example from one of our clients, Get Wedding Savvy! They have their newsletter block right at the bottom of their page!

2.  Enhance Your About Page - About Pages are my FAVORITE pages on websites I build and design. I not only love reading about each and every one of my clients, but I love knowing that this page is their connection to their clients. Your About Page should not only talk all about you, but about how you can help your client. Make sure your About Page also includes a professional head shot (not a selfie!) that is similar to the feel of your brand. If you're a photographer, get a photo of you with your camera in-hand. If you're an event planner, get a photo of you as you're planning your next event! And, remember, your About Page should have your voice all over it.. When you talk on your website, it should be how you talk to your client when you're in-person or on the phone with them. Ready for a beautiful example of this? Check out Jessica Smith from JesSmith Designs! When I designed this site for her and read her copy, mixed with the aesthetic of her brand, it was PERFECT.

3. Bring In Your Instagram Feed - Did you know you can add your Instagram feed to your website? AND, it will automatically update? It's a great way to bring in more of your brand aesthetic via social media and connect people to your social media for a follow! You can also add a bit of verbiage above the feed to bring your voice into it! Flavi Huff Photography does a great job of doing this on her website. I can tell, even by the little blurb, that this was Flavi's voice when I talked to her on the phone during the design process of her website!

4. Add Unique Brand Design Elements - When your brand is defined from an aesthetic perspective, I encourage you to pull out a specific element that you can use in a subtle way that people will begin to recognize. For example, Lindsay at 1783 Photography uses a leaf element defined in her branding through her website on her headers and in her logo. Her work is elegant, light and airy, and the subtle addition of the leaf elements allows Lindsay's clients to continue to feel the cohesiveness that her portfolio brings about already, but in a unique way.

5.  Define + Add Your Mission Statement - Do you have a mission statement defined for your business? If not, follow the WTF is Branding!? Workbook to figure out how to define one. Your mission statement is SO important to include, as it sets the foundation of who you are, what you do, and who you do it for right there for your clients to read and understand. Making it clear as day on your website will immediately allow your clients to build trust in what you do. An incredible example of this is Bethany at Bethany Melvin Photography. Her home page has her mission statement, along with an easy way for her clients to tap into the various specialties she offers.


Trying to figure out how to bring your brand into your website? Sign up for one of our brand + website consultations for only $100! We'll give you a 10-20 minute recorded video consult, along with everything written out step-by-step, with advice on how to showcase your brand. 

 


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Vintage Oaks Banquet Barn is Now LIVE + LAUNCHED on Squarespace!

Vintage Oaks Banquet Barn | New Squarespace Website Launch!

One of the best parts of my job is learning about the stories of my clients. Some have come from corporate backgrounds, others are stay-at-home moms, others have been in business for years, and others have deep personal connections to their job because it's helped them through some of the toughest times.

Haley from Vintage Oaks Banquet Barn is one of the most positive, resilient people that we've ever come in contact with. We were referred to Haley by the incredible Kara Evans, so we knew that we would fall in love with her from the minute we talked to her.

And we did. And then some. 

By the time we got off the phone with Haley, Kelsey and I both had goosebumps and teary eyes. The story and the journey that Haley and her family went through in order to have their dream come true was something that made our jaws drop the entire phone call.  They faced hardships of sudden loss of close family, legal battles of obtaining their dream wedding venue, and many small battles in-between. For most people, any of these struggles would've made them walk away or give up on their dream.

Not Haley and her family, though. They trusted their faith in God that this journey was meant for them and they would see it through. Kelsey and I hopped on the phone after our call with Haley and felt so inspired, so honored, and we felt our hearts completely, 100% meant for this project with Haley. 

When you open up the brand new website for Vintage Oaks Banquet Barn, you instantly feel the elegant, loving, sentimental vibe that Haley portrays for her brand. From the soft colors, to the vintage feel to her logo, and the pineapple to represent hospitality for their event venue, this brand is going down as one of our favorites. It's full of the heart that Haley and her family have for their business. The same heart that has gotten them through the toughest times, together.

Haley worked closely with Kelsey at Honey Side Up with our Home Sweet Honey Package. Kelsey provided her with a custom logo design, alternate logos, a collaborative mood board project, a final brand board, custom business card designs, a Facebook cover photo, and additional marketing materials for Vintage Oaks Banquet Barn. We tied everything together to provide Haley a beautiful website by including the colors in her brand, fonts in her brand board, and unique brand elements to make sure her website stood out with her brand.

SQUARESPACE DESIGN WORK DETAILS

  • Website: Vintage Oaks Banquet Barn
  • Template Chosen: Pacific
  • Why This Template:  We wanted to have the menu options and the logo all at the top, surrounding each other. This template felt like the best one to start. 
  • CSS Coding:  Yes! We added some color to the form fields on the contact page, added some fun elements to the buttons, changed the width of the website, custom installed the brand fonts, and added custom coding to mobile to make sure mobile looks awesome.
  • Fonts Chosen:  Antoinetta, Ashbury

Haley - From our first conversation, we felt an instant connection with you. We are truly honored and so excited to be a part of this journey with you and your family. The work that you've done on the barn, on your business, and even confidence in yourself as a business owner is something you should be SO proud of. We're so excited to continue seeing the smiles of your family light up Vintage Oaks. We love you!


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