If you've had a crazy busy last few months in your business, take advantage of a slower season! I can't tell you how many times, in the middle of the crazy months, that I catch myself going, "I just need to clear up my plate so I can get some of MY business stuff done."
Whenever slow season may fall for you, make sure you know exactly what to take care of for your business during that time. Because, before you know it, things will begin to pick up all over again!
Here are five things that I recommend ALL business owners take care of during any downtime:
1. Marketing Materials Update
When's the last time you glanced over at the materials you're sending to customers or vendors? How do your business cards look? Are your social media accounts in sync with your brand? Have your processes or prices changed in the last few months, or should they going in to your next busy season?
One of the best ways to provide an incredible first impression is to provide your customers with a welcome magazine.
This can include information about you, your business, pricing information, services information, testimonials from your customers, and even your beautiful portfolio of work to wow your new clients! Stop over at Captured Elegance Design to get a custom designed welcome magazine for your business and save time on this marketing materials update!
2. Review Your Contracts
Think back to your customers in the last few months. Is there anyone that tried to push the limits of your contract, or something that you may need to add in to your contract? Think about the hours you're dedicating to your clients, the items you're providing to your client, expectations you'd like your client to have of how your business is run.
3. Schedule Out Social Media
How's that Instagram and Facebook page looking these days!? If they could use a little refresh, gather up the best of the best of your work during your busy season and show it off to customers!
I use Later to schedule out anything for Home Sweet Hyatt Studios right from my desktop! It allows me to sit down and really think about what I'm adding in to each of my posts AND you can schedule it out. It's free for up to 30 posts per month and also allows you to schedule out Instagram and Facebook! You can also preview how things will look to keep things cohesive!
4. Schedule Out Blogs
Speaking of scheduling out, get those blog posts written up and ready to publish during slow season! If you're a photographer, post a roundup of your busy season. Some of your favorite photos. If you're an event planner, post tips for your upcoming brides and grooms about things they can keep in mind for their big day. Calligrapher? Show off videos of your beautiful work (and tag me because I'm obsessed with these on Instagram)!
Did you know that you can schedule blog posts in Squarespace? Simply type up the post and click on where it says "Draft - This post will not be visible." Change that status to "Scheduled" and pick a date and time to publish the post! Pretty cool, right?
5. Consider a Brand or Website Redesign!
You didn't think I'd let you escape this post without a bit of self-promo, did ya? I promise, I'm an awful salesperson, so I won't get too shmoozy.
Even if you hire someone out to design your brand and/or website, time should always be set aside and dedicated to a project like this. It's your brand and website and you should be in love, love, love with it. Never, ever, ever get involved in a project like a brand and/or website design during your busiest season. And, keep in mind, the projects can take a few weeks to complete! And, if you're working with an awesome designer, they will request and require your feedback throughout the duration of the project. Keep the project contained and don't let it draw out too long. You'll lose your vision AND your designer has likely scheduled out other customer projects before and after yours.
If you're looking for a brand and website design, check out our Home Sweet Honey Package where Kelsey from Honey Side Up Creative and I team up to provide you with the best of the best in branding and website design. Or, if you're looking for branding only, check out Honey Side Up Creative where Kelsey can provide you with her incredible talent. Oh, and head over to my website packages page here, if you're looking for a website design. ;)
Feeling busy enough now!? ;) Share in the comments below if there's anything specific that you do during your slow season that can help other creatives!