Get ready for one of our most absolute favorite brand transformations. Her new brand exemplifies the client experience she provides; compassion, care, and true elegance. She provides a true connection with her clients and learns their individual stories. She took her business through an ENTIRE re-brand, all the way from a name transformation to a brand new website launch on Squarespace. Her name is Bethany Buitenbos and she is the incredible business owner behind the brand new Bethany Melvin Photography in Sioux Falls, South Dakota.
You'll notice as you step through Bethany's new website just how classic and beautiful her brand is. From the aesthetic of the teals and grays, to the subtle touch of gold, and the gemstones that bring everything together perfectly.
One of my favorite features of Bethany's new website is the copy. This was all provided by her and I felt like as I read it, I understood her even more as a person and a business owner. She is one of the most genuine, caring business owners I've ever had the pleasure of working with. She has a true passion for her work and each and every story she is able to tell by her beautiful talent.
Bethany purchased our Home Sweet Honey Package, which included her brand being designed by the awesome Kelsey of Honey Side Up Creative. When Bethany's new brand was communicated to me, I absolutely fell in love.
SQUARESPACE DESIGN WORK DETAILS
- Website: Bethany Melvin Photography
- Template Chosen: Fulton
- Why This Template: We wanted to make sure Bethany's website had statement images on each and every page. Her work is so beautiful and having the images from side-to-side was a great way to bring her work to life.
- CSS Coding: Yes! We adjusted some spacing around certain areas of the website. We also adjusted the blog page to expand it a bit. We made the page width bigger for all other pages and made the footer smaller. We also added a custom font in to match Bethany's branding.
- Fonts Chosen: Corbert (custom installation) and Cormorant (SS font)
Bethany - I know Kelsey and I have told you a thousand times each, but we couldn't be more excited to launch your new brand and website. We loved working with you, learning more about you and the passion you have for making your client experience the absolute best. Congratulations on everything!